The Bradford Bulls Tier II Junior ‘A’ Hockey Club has been designed around the development and exposure of young hockey players between the ages of 15-21 in Canada. The players we develop have the aspirations of advancing their hockey careers through the NCAA, Major Junior or professional levels of hockey. Our partnerships with the GMHL, World Hockey Centre and Russell Hockey Management give our program connections to all levels of hockey; with the primary objective of player promotion.
The GMHL approached iProclaim to create a promotional video to help promote the both the association and enrolment across all of the teams. iProclaim met on several occasions with team and association leaders to determine the script and theme for the video. iProclaim came up with the “Be Better” theme that quickly caught on with the players, coaches and association.
Andrew wrote the script and worked with the Bradford Bulls team to produce the video over a period of about 3 weeks.
As a result of the production, the GMHL has seen substantial growth even causing the league to expand by four teams.